From the SFMTA’s Director of Transportation:
Not long ago, deaths caused by smoking, plane crashes and not wearing seatbelts were accepted as routine and commonplace in ways that are unthinkable in today’s United States. We’ve proven that, as a society, we can improve safety to achieve once inconceivable outcomes.
Last year in San Francisco, 30 people died just trying to make their way around town due to traffic collisions. The loss of these 30 mothers, sons, grandparents, friends and co-workers left many devastated, as have the similar numbers of deaths that have occurred in each recent year. These deaths are especially tragic because each one is preventable.
That’s why in 2014, we as a city adopted Vision Zero and said that by 2024, we would make traffic deaths a thing of the past. It may seem ambitious, or even unattainable, but no other goal is acceptable. We can absolutely prevent traffic deaths if we have the will to make it happen. We have seen dramatic success toward this goal in other cities and countries, and there’s no reason to think we can’t do it here in the City of St. Francis.