TO: San Francisco Taxi Drivers, Color Schemes and Medallion Holders
FROM: Philip Cranna, Enforcement & Legal Affairs Manager, SFMTA Taxi Services
Please note that Dreamforce 2026 will take place in San Francisco from September 15, 2026 through September 17, 2026. Expect high demand to and from SFO at the beginning and end of the event, with high demand for trips around town during the event.
There will be temporary taxi stands for pick up and drop off only:
- W Hotel White Zone, North side of Howard Street between 3rd Street and Hawthorne Street
- Intercontinental White Zone, North side of Howard Street at 5th Street
- Southside of Howard Street (westbound) between 4th and 5th streets
Saturday, Sept. 5, through Sunday, Sept. 20: A street closure of Howard Street between 3rd and 4th streets will be required for the Dreamforce Convention beginning at 6 a.m., Saturday, Sept. 5 and continuing through 10 p.m., Sunday, Sept. 20.
Sunday, Sept. 13: Beginning at 10 p.m., the closure of eastern half of 4th Street between Mission and Folsom streets will be enforced.
Monday, Sept. 14 through Thursday, Sept. 17: During these dates, from 6 a.m. to 8 p.m., each day:
- NO traffic will be allowed on 4th Street between Mission and Howard streets, except Muni buses and shuttles
- Vehicle access to Howard Street between 5th and 4th streets and to 4th Street between Howard and Folsom streets will be via Howard Street at 5th Street
Tuesday, Sept. 15, through Thursday, Sept. 17: The Salesforce Corporation will be holding its yearly Dreamforce Convention at the Moscone Center. Conference hours will be from 7 a.m. to 8 p.m. each day. An attendance of 45,000 is expected at Moscone Center North, South and West. For more event details, visit https://www.salesforce.com/dreamforce/ .
Significant traffic congestion is anticipated in and around Moscone Center between 7 a.m. and 7 p.m. daily for the duration of the closure, particularly on streets immediately east of 3rd Street. Additional congestion on 4th Street from Market Street and on Mission Street between 3rd and on 4th Streets is anticipated from early morning through the evening between Monday, Sept. 14 and Thursday, Sept. 17. Travelers are encouraged to take public transportation or use alternate routes. There will be heavy pedestrian traffic in the area.
From Sunday, Sept. 6 through Sunday, Sept. 20, Howard Street traffic will be detoured via southbound 2nd Street to Harrison Street, or via New Montgomery Street to Hawthorne Street to either Folsom or Harrison streets.
