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A journey map is a visualization document used to describe the steps a user takes to complete a process which accomplishes a goal. This Journey Map was developed as part of Phase II of the National...

A persona is a fictional representation of a user group that private sector businesses often use to better understand their potential customers’ needs, goals, and pain points. This document summarizes...

A persona is a fictional representation of a user group that private sector businesses often use to better understand their potential customers’ needs, goals, and pain points. This document summarizes...

A persona is a fictional representation of a user group that private sector businesses often use to better understand their potential customers’ needs, goals, and pain points. This document summarizes...

As part of Phase II of the National Transit Adaptation Strategy project carried out by the former Office of the Chief Strategy Officer division of the SFTMA, project partners at MIT developed transit...

A persona is a fictional representation of a user group that private sector businesses often use to better understand their potential customers’ needs, goals, and pain points. This document summarizes...

The Streets Division of the San Francisco Municipal Transportation Agency will hold an online public hearing on Friday, March 20, 2026, at 10:00 AM. Meeting Access Instructions This hearing will be...

TO: San Francisco Taxi Drivers SFO will begin a runway reconstruction project on Monday, March 30, 2026. Arriving flights are expected to see delays, particularly flights scheduled to arrive between...

Detailed accounts of recent major system delays of 30-minutes or longer. We apologize if you were inconvenienced by any of these delays and thank you for riding Muni. Incidents are posted on this page...

TO: San Francisco Taxi Drivers, Medallion Holders and Color Scheme Managers FROM: Philip Cranna, Enforcement and Legal Affairs Manager, SFMTA Taxi Services Please be advised that a temporary taxi...

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Value Accountability: Responsible...

The previous report: Muni On-Time Performance is currently offline. Two new reports are in development which will more accurately reflect the blend of on-time performance and headway adherence that...

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Value Trust...

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Value Trust...

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Value Inclusivity...