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A journey map is a visualization document used to describe the steps a user takes to complete a process which accomplishes a goal. This Journey Map was developed as part of Phase II of the National...

A persona is a fictional representation of a user group that private sector businesses often use to better understand their potential customers’ needs, goals, and pain points. This document summarizes...

A persona is a fictional representation of a user group that private sector businesses often use to better understand their potential customers’ needs, goals, and pain points. This document summarizes...

A persona is a fictional representation of a user group that private sector businesses often use to better understand their potential customers’ needs, goals, and pain points. This document summarizes...

As part of Phase II of the National Transit Adaptation Strategy project carried out by the former Office of the Chief Strategy Officer division of the SFTMA, project partners at MIT developed transit...

A persona is a fictional representation of a user group that private sector businesses often use to better understand their potential customers’ needs, goals, and pain points. This document summarizes...

TO: San Francisco Taxi Drivers, Medallion Holders and Color Scheme Managers FROM: Philip Cranna, Enforcement and Legal Affairs Manager, SFMTA Taxi Services Please be advised that a temporary taxi...