SFMTA Strategic Plan
The SFMTA Strategic Plan establishes a consistent approach for how state, regional, and local policies are implemented in the city’s transportation system. It focuses on the new vision and mission for the agency, and the four goals and 16 objectives needed to achieve this vision. Specifically, the new objectives in the Strategic Plan will guide the agency’s planning efforts, the prioritization of capital programs and projects, and the development of the operating and capital budgets.
Established by voters in 1999 to advance the Transit First Policy, the SFMTA has operated transit service and worked to improve the streets to better serve the people of San Francisco. While under the last Strategic Plan, the agency recorded the lowest number of traffic deaths in recorded history, established more effective public outreach and engagement processes, and maintained a 50 percent non-private auto mode share even as the population and jobs grew. The agency has also expanded transit service, improved customer satisfaction to its highest rating since 2001, and replaced nearly the entire transit vehicle fleet in an effort to get people where they need to go safely, reliably, and comfortably.
However, since the last Strategic Plan was developed in 2012, San Francisco has seen significant changes in how people get around the city, as well as a booming tech industry, an influx of new residents and workers, and a shift in what the public expects from the city’s transportation system and government. In response to these changes, we have refined the vision and mission for our agency and updated our goals and objectives so that we can better serve the public by operating, maintaining, and facilitating a safe, equitable, and sustainable transportation system.
This new Strategic Plan is a living document that is designed to be more flexible and responsive to the changes in the city. The Strategic Plan is not only a road map for what we aim to achieve in the years to come, but also how we will approach this work -- through our workplace values of respect, inclusion, and integrity. With these values to guide us and performance metrics to track our progress, we hold will ourselves accountable for our operations, project delivery, and communications to improve the agency and help everyone who lives, works, and plays in San Francisco get around the city.