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Making the JFK Drive Promenade a Space for All

Wednesday, January 5, 2022

The JFK Drive Promenade is a place for all—and its new signage reflects that!  

A pale green sign with a dark green heart in the middle. The sign reads Welcome to the JFK Promenade. Inside of the heart, the phrases “ride slow!” and “say hello!” are printed and translated into English, Russian, Tagalog, Spanish, and Chinese. Also inside the heart are silhouettes of park users, including people in wheelchairs, people pushing strollers, people walking, rollerskaters, kids, and cyclists. Underneath the heart, green text reads: “Be kind. Say hello. Ride slow. Watch out for others and enjoy this shared space.   At the bottom of the sign, there’s a black bar with white text that says: Golden Gate Park Access & Safety Program, and underneath are the SFMTA and Rec & Park logos.

Starting January 5, 2022 you’ll find new signage all along the promenade route reminding users to be kind, share the space, move slowly, and say hello to each other.  

Through over 50 outreach events held by the Golden Gate Park Access & Safety Program team throughout the fall and over 10,000 survey responses we received, San Franciscans have overwhelmingly said they appreciate the space for walking and rolling along JFK Drive—but also want to see more guidance on how to use the space. 

In response, the SF Recreation & Park Department and SFMTA co-designed this courtesy campaign to encourage park users to put safety and kindness first when navigating the promenade. 

A pale green sign with a dark green heart in the middle. The top of the sign reads Be Kind, translated into English, Spanish, Tagalog, Russian and Chinese. Inside of the heart, the phrases “ride slow!” and “say hello!” are printed and translated into English, Russian, Tagalog, Spanish, and Chinese. Also inside the heart are silhouettes of park users, including people in wheelchairs, people pushing strollers, people walking, rollerskaters, kids, and cyclists.   At the bottom of the sign, there’s a black bar with white text that says: Golden Gate Park Access & Safety Program, and underneath are the SFMTA and Rec & Park logos.

A simple reminder to go slow and say hello can go a long way!