This Privacy Policy outlines the types of information the SFMTA and its vendors ("we" or "us") may gather when you visit the SFMTA's website, as well as some of the steps we take to safeguard that information.
Information Collection
- We do not collect personal information about you when you visit the SFMTA's or its vendors' websites unless you choose to provide that information.
- We collect limited information that your browser or device makes available automatically whenever you visit a website. This information is generally limited to the internet address (IP address) of your device or network, the date and time of your visit, the pages you visited, your browser and operating system, and the referring page (the last webpage you visited before clicking a link to our site).
- We use this information, in aggregate, to measure server performance, analyze traffic patterns, and improve the content of our website.
- We sometimes track the keywords entered into our search and filtering tools to measure interest in specific topics.
- If you submit a form that contains personal information, it may be technically possible to associate your site activity and search keywords with you. We do not do this and do not intend to. Information about your site activity may be stored by the third-party services we use, and the personal information you submit may be stored by the SFMTA or its vendors.
Information You Provide
- When you fill out a form on our website, such as a feedback form or a contact form, the information you submit is used in the context of that form.
- We may use information you volunteer to improve our website, and we may share it with City and County of San Francisco employees and SFMTA vendors for that purpose.
- We use third-party form and customer relationship management services to collect, route, and process the forms and subscriptions you send to us. The third party's own privacy policy applies to the information it processes on our behalf.
- Information you submit to us may be subject to disclosure as a public record under applicable law, unless an exemption applies.
Text Message Alerts
- If you sign up for text message alerts, we collect your mobile phone number and your opt-in, and use them to send the alerts you request.
- No mobile opt-in or mobile phone number collected for text message alerts will be shared with third parties for marketing purposes.
- See the Mobile Alert Terms and Conditions in our Terms of Use for opt-in, opt-out, and help instructions.
Cookies and Similar Technologies
- We and our vendors use cookies and similar technologies when providing online services. We use them to improve the quality of our service, measure server and network performance, analyze traffic patterns, and improve our content.
- Some pages on our website may also use pixels, tags, or similar technologies provided by third parties. The third party's own privacy policy governs the information it collects.
- Using cookies is a standard practice among websites, and most browsers can be set to reject cookies, to accept or reject them only with your approval, or to delete them. Some features of our website and our vendors' websites may not function or may be impaired if you reject all cookies.
Site Analytics
- We use third-party analytics tools to understand how visitors interact with our website and with linked or embedded websites, so that we can improve them.
- The analytics provider's own terms of use and privacy policy apply to the information it collects. These providers generally offer a way to opt out of data collection, such as a browser add-on or setting.
Third-party Services and Links
- We rely on third-party websites and services to present some content or provide some services, such as maps, video, social media, search, interactive reports, and public records requests. When you use those features, the third party's own privacy policy governs the information it collects, and we encourage you to review it.
- Some services, including those offered through mobile applications, are provided by vendors under their own terms of service and privacy policy, in addition to this Privacy Policy.
- Our website also contains links to other third-party sites. We are not responsible for their privacy practices and encourage you to review their policies.
Information Sharing
- We do not give, share, sell, rent, or transfer any personal information to a third party, unless you consent or as described in this Privacy Policy.
- We may share information with City and County of San Francisco employees and with vendors that process it on our behalf to provide services to you, and as required by law.
Site and Information Security
- We monitor network traffic on our websites to identify unauthorized attempts to upload or change information or otherwise cause damage. By accessing SFMTA websites, you expressly consent to such monitoring.
- We take appropriate security measures to protect against unauthorized access, alteration, or destruction of data. However, no data transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Policy Changes
- We may update this Privacy Policy from time to time. We expect most changes to be minor, and we will post them as they occur.