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Event

In-Person Budget Listening Session

Learn about the SFMTA’s budget plans. Ask questions, make suggestions. The SFMTA provides San Francisco with Muni (public transit) and paratransit service, creates safe transportation options for...

Project

Contract 65 New Traffic Signals

Project Introduction

Contract 65 New Traffic Signals will construct new traffic signals at six intersections and pedestrian-activated flashing beacons at one intersection to improve traffic, pedestrian, and bicycle safety...

Blog post

Help Shape the Embarcadero Connectivity Plan

11 months 2 weeks ago

The Embarcadero Connectivity Plan aims to maintain and improve access to San Francisco’s waterfront in the decades ahead. We are launching the Embarcadero Connectivity Plan and our first step is...

Project

Noe Slow Street & Duboce Triangle Planning Study

Project Introduction

Noe Street from Duboce Avenue to Beaver Street in Duboce Triangle was approved as a Slow Street by the San Francisco Municipal Transportation Agency (SFMTA) Board on December 6, 2022. This corridor...

Reports and documents

Appendix 5 - Persona D One Pager

Wednesday, 9 April, 2025

A persona is a fictional representation of a user group that private sector businesses often use to better understand their potential customers’ needs, goals, and pain points. This document summarizes...

Documents
Reports and documents

Appendix 1 - Campaign Toolkit

Thursday, 30 October, 2025

A toolkit for the “Together We Go” campaign which provides creative assets to implement the “Together We Go” campaign in any area, guidance on how to put together a marketing/advertising campaign...

Documents
Reports and documents

Appendix 2 - Persona A One Pager

Wednesday, 9 April, 2025

A persona is a fictional representation of a user group that private sector businesses often use to better understand their potential customers’ needs, goals, and pain points. This document summarizes...

Documents
Reports and documents

Appendix 3 - Persona B One Pager

Wednesday, 9 April, 2025

A persona is a fictional representation of a user group that private sector businesses often use to better understand their potential customers’ needs, goals, and pain points. This document summarizes...

Documents
Reports and documents

Appendix 4 - Persona C One Pager

Wednesday, 9 April, 2025

A persona is a fictional representation of a user group that private sector businesses often use to better understand their potential customers’ needs, goals, and pain points. This document summarizes...

Documents