Stakeholder Engagement

Promise to the Public

The SFMTA and Potrero Neighborhood Collective are committed to an inclusive, transparent stakeholder engagement process in designing this important project. We believe that the community should help to shape many of the decisions that are needed to rebuild Potrero Yard. The SFMTA and Potrero Neighborhood Collective promise to:

• Be transparent about the constraints of the project that will guide decision making
• Work to understand and address stakeholder concerns and priorities
• Balance stakeholder concerns and priorities while also meeting the project's core transit objectives

Predevelopment Phase Outreach and Engagement

Since November 2022, Potrero Neighborhood Collective (PNC) has worked with the SFMTA and the public to further develop the conceptual design. PNC will continue to host multiple opportunities for the public to become informed and provide feedback on the project design and development prior to presenting the final schematic design to the SFMTA Board of Directors for project approval. Some recent meetings:

• Ongoing Listening sessions with Community Organizations: Meetings have taken place with these community organizations: Businesses on Hampshire Street • Calle 24 • Dogpatch / Potrero Boosters Joint Livable Streets Committee • Friends of Franklin Square • Huntersview HOPE SF • KQED • Latino Taskforce (LTF) • Mission Destino • Potrero Boosters Design & Development Committee • Rowan Homeowners Association • San Francisco African American Chamber of Commerce • San Francisco Bike Coalition • San Francisco Latino & Black Builders Association • San Francisco Latino Parity & Equity Coalition • Sierra Club • Together SF • Various artists

• October 19, 2024: Potrero Hill Festival Rhythm & Blues Festival, sponsored by Potrero Hill Neighborhood House.
   
• September 21, 2024: Fiesta de las Américas on 24th Street, sponsored by Calle 24 Latino Cultural District San Francisco

An SFMTA staffer and community menmbers at the Sep. 21, 2024 Fiesta de las Américas on 24th Street

• September 14, 2024: Reimagined Potrero Yard Tour
   
• August 25, 2024: Sunday Streets Mission on Valencia Street 
   
• May 11, 2024: Y for Youth Community Festival at Crane Cove Park
   
• October 21, 2023: Potrero Hill Festival : Team members met the community at event sponsored by Potrero Hill Neighborhood House.
   
• October 15, 2023: Phoenix Day Sunday Streets: Team members tabled at comedy festival block party hosted by Mutiny Radio on 21st Street.
   
• September 20, 2023: Community Open House to provide project update for 100% Draft Schematic Design. Bilingual bus yard tours were provided.
   
• September 16, 2023: Joined the vibrant celebrations at Fiesta de las Americas.
  
  
  
  Project team members talking with Calle 24 staffers at Fiesta de las Americas, Sep 16, 2023.
  
   
• May 27–28, 2023: Carnaval San Francisco
   
• May 17, 2023: Virtual Public Meeting to provide bilingual (English & Spanish) project updates via virtual platform (Zoom). 
   
• April 28, 2023: KQED Fest
   
• March 20, 2023: Update to SF Arts Commission Civic Design Review Committee to provide a project update, overview of the current design concept, and potential opportunities for public art.
   
• March 18, 2023: Community Open House to update the public on the project and engage the community on open decision topics, such as the look and feel of the building, ideas for the project’s community and commercial spaces, public art and landscaping.  Bus yard tours were provided.
  
   
  The open house on March 18, 2023 offered community members a chance to view project updates and provide input on open decision points.
   
• December 13, 2022: Pre-Application meeting to introduce the project concept and receive input on key project elements.
   
• December 2022: Potrero Yard Neighborhood Working Group monthly meetings to solicit detailed input on the project (View information from past meetings).

Topics for Community Input have included:

• Streetscape on 17th Street: We asked: What type of amenities and activities would you like to see on 17th Street to create a welcoming environment? (see slides 28–30, 4/4/23 Working Group mtg)
• Spaces for small businesses & non-profits: We asked: What kind of neighborhood organizations or businesses would you visit? What type of street vendors would you like to see? (see slides 28–30, 4/4/23 Working Group mtg)
• Landscaping choices along sidewalks: Creative landscaping can greatly improve the vibrancy and safety of spaces. We asked: Which trees and plantings do you prefer? (see slide 42, 6/6/23 Working Group mtg)
• Look and feel of the building: We asked: Which building materials, colors, textures, artistic elements, treatments do you prefer? (see slides 40–41, 6/6/23 Working Group mtg) 
• Public Art: Art in the public realm can enliven spaces and capture the essence of unique neighborhood characteristics. The San Francisco Arts Commission (SFAC) and the Project team fielded art surveys and we asked: What content and themes would you like to see in the Public Art component of the Project? What would you like artwork to convey to future generations? (see slides 9–11, 6/6/23 Working Group mtg.)
  • PNC will collaborate with the SFAC on the project’s Public Art strategy. A Call for Artists: Public Art Request for Qualifications (RFQ) was released in October 2023.