Gwyneth Borden, appointed to the SFMTA Board of Directors in 2014, is a long time transit rider, being a regular rider of the 14/14R and 49 (the 14R is her favorite). Prior to appointment to the SFMTA Board, she served six years as a Planning Commissioner for San Francisco. Ms. Borden has a history of transportation advocacy, having served on Mayor Ed Lee’s 2030 Transportation Task Force, and in 2003, she was appointed by the Board of Supervisors to be Vice-Chair of the Expenditure Plan Advisory Committee that authored the half-cent sales tax for transportation which today funds the city’s transportation projects. Ms. Borden is a seasoned public policy professional, having worked in the public, and private and nonprofit sectors. Gwyneth is the Founder of Ground Floor Experiences, LLC, a consultancy focused on restaurants, strategic advice, and thought leadership, and has a podcast called The Other Gwyneth.