Celebrate Small Business Week with Muni: Explore the Fillmore, Haight, Japantown and Mission

Wednesday, May 7, 2025

Next up in our Small Business Week blog series: more ways to Go Local on Muni!

We’re here to help you explore the Fillmore, Haight, Japantown and Mission. Today, we will highlight some of the ways you can shop and dine in each neighborhood and how to get there on Muni.

Artist credit: Dan Bransfield.

Fillmore

When you Go Local in the Fillmore, you get to explore a hub of history, music and culture. The neighborhood has hosted legends like Ella Fitzgerald and James Brown. It is a great place to have a delicious meal and wind down the night watching your favorite band perform.

Shop

The Fillmore is home to a wide range of small businesses. You can find something stylish at a local boutique, pick up a piece of art, buy a new book and much more. For inspiration, check out this full list of shops in the Fillmore.

Dine

Delicious pastries, upscale dinners, locally owned bars – there is so much to choose from when you head to the Fillmore. Check out this full list of Fillmore restaurants and bars.

Hoping to find some entertainment after your meal? Head to this directory of Fillmore entertainment options.

For more inspiration, visit the city’s Perfect Day in the Fillmore webpage.

Take Muni

22 Fillmore, 38/38R Geary, 21 Hayes, 31 Balboa

Artist credit: Dan Bransfield.

Haight-Ashbury

Located in the heart of the city, the Haight is a favorite for residents and tourists. It played a key role in the 1960’s counterculture movement. Now, it remains a lively and colorful neighborhood with plenty of small businesses to explore.

Shop

When you Go Local in the Haight, you can check out charming gift shops and distinctive boutiques. Looking for something vintage? You’re in luck. For shopping ideas, check out this Haight-Ashbury Merchants Association webpage.

Dine

The Haight is home to a diverse set of cafes, restaurants, and bars! Whether you are looking for a snack, dinner, or drink, there are many options to choose from. Visit the Haight-Ashbury Merchants Association webpage for a full directory.

Take Muni

N Judah, 6 Haight/Parnassus, 7 Haight/Noriega, 24 Divisadero, 33 Ashbury/18th Street, 37 Corbett, 43 Masonic

Artist credit: Dan Bransfield.

Japantown

Japantown is a vibrant neighborhood where you can try authentic Japanese cuisine and visit a range of cultural establishments. It’s one of the last historic Japantown’s in the United States. At its heart is the bustling Japan Center!

Shop

In Japantown, you can find Japanese goods like kimonos, manga and matcha. When you Go Local in Japantown, you can even support 12 Legacy Businesses. Here is a full list of Japantown shops to check out.

Dine

Sushi, ramen, mochi – the list goes on. In Japantown, you can dine with friends and family at food stalls, specialty restaurants and much more. Want some ideas? See this directory of Japantown restaurants.

Take Muni

38/38R Geary, 22 Fillmore, 2 Sutter

Artist credit: Dan Bransfield.

The Mission

The Mission is a diverse and lively neighborhood – one of the oldest in San Francisco. It’s where you will find the Mission Style burrito, beautiful murals and much more. To learn more about the culture and history of the neighborhood, visit our Go Local Mission webpage.

Shop

The Mission is home to many small businesses! You will have plenty of options whether you’re buying something for yourself or a loved one this Small Business Week. For ideas, check out this full list of retail options in the neighborhood.

Dine

In the Mission, you’ll find locally owned bakeries plus restaurants that serve food from around the world. The neighborhood is also known to have many happy hour options. Check out this full directory of Mission restaurants for ideas.

Our city partners are here to help as you plan your visit to the Mission. You can check out the city’s: